Market intelligence how and why organizations use market research market research in practice series half title title page to be supplied by kogan page market research in practice series published in association . Market intelligence how and why organizations use market research market research in practice paperback june 1 2004 by martin callingham author visit amazons martin callingham page find all the books read about the author and more see search results . Market intelligence how and why organizations use market research market research in practice series by martin callingham part of the new market research in practice series published in association with the market research society mrs. A solid book for people interested in learning more about market research the text covers different kinds of research how research fits into organizations the various stakeholders in research projects and the relationship between researchers and outside research service providers. Market intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research market intelligence is fully international in scope and offers comparative examples and case studies from europe and the us
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